Turn Your Loyalty Program into an Ancillary Revenue Engine
Airlines, hotels, financial services, and travel brands own some of the most valuable first-party audiences in the world. SmartCXP™ gives you the infrastructure to monetize them across every digital channel your members touch, without compromising the experience they expect.
Your Ecosystem Is the Asset. Your Members Are the Opportunity.
— THE PROBLEM
Non-retail enterprises hold some of the most valuable first-party audiences in the world, yet most are either leaving that value untapped or plastering ads that erode NPS without growing revenue. Commerce media is the structural fix: targeted brand offers inside high-intent transactional moments, measurable in real time. The market is growing fast, but only 13% of non-retail commerce media networks have reached operational maturity. Most of the market remains unclaimed.
$100B+
US commerce media by 202721%
CAGR outpacing display, CTV, search89%
Sources: McKinsey & Company, May 2025; EMARKETER, December 2025 Forecast & January 2026 Commerce Media FAQRetail media locked by Amazon + WalmartPlastering channels with display ads erodes member trust, tanks NPS, and produces revenue that rarely justifies the cost. Members tune out when commerce feels like an interruption.
Ads-only strategies hurt more than they help
Generic offers based on demographics alone miss the signals that actually drive conversion: loyalty tier, purchase history, journey stage. Without that context, engagement stays low and revenue stays flat.
Generic offers miss the moment
Your members move across mobile apps, browsers, kiosks, digital screens, and AI-powered chat. You need to meet them wherever they are — not just in one channel.
Single-channel strategies fail
Sending members to a web portal to hunt for offers is not an engagement strategy. Commerce has to reach them where they already are, in the flow of what they are already doing.
Web portals are not engagement
Immersive Commerce Experiences. Every Surface. Real-Time Optimization.
SmartCXP™ delivers personalized commerce experiences — curated offers, shopping, gift cards, travel, dining — using the unique signals in your loyalty ecosystem. Real-time analytics let you amplify what is working and quiesce what is not.
Personalized Commerce Experiences
Curated offers, shopping, gift cards, travel, and dining — delivered at the right moment. Powered by loyalty tier, purchase behavior, journey stage, and signals unique to your ecosystem.
Real-Time Analytics & Optimization
Continuous visibility into what is working. Amplify high-performing experiences, modify underperformers, and quiesce what is not driving results — in real time.
Meet Members Wherever They Are
Mobile apps, browser extensions, kiosks, digital screens, and AI-powered chat. One platform, every channel your members touch.
— HOW IT WORKS
A Flywheel That Benefits Everyone
Merchants want access to your client base. Your clients want offers that are worth their attention. SmartCXP™ connects them, with your program at the center and you owning the relationship.
Enterprise Gets
Ancillary revenue from merchant-funded offers. Deeper client engagement. Full data ownership, never shared with or used by dfinitiv.
Partners Gets
Access to a highly attractive, high-intent client base. Partners fund the offers and reach the right clients at the right moment through trusted, curated experiences.
Customers Gets
Relevant products and services curated to their preferences, delivered on the channels they already use — not buried in a portal they have to go find.
Build It Yourself? Here Is What That Looks Like.
Building this in-house means integrating affiliates, aggregators, and direct merchants separately, then federating, personalizing, and delivering that content across every channel your clients use. Most enterprises end up with a web portal that clients have to log into and search through. That is not how people expect to engage in 2025.
SmartCXP™ has built the integrations, the delivery layer, the personalization engine, and the analytics. You get the capabilities without the build.
A Commerce Experience Platform for Non-Retailers
— WHO WE SERVE
Retail has Shopify. Your industry needs SmartCXP™.
✈️
Airlines & Travel
Loyalty programs with millions of members, complex partner ecosystems, and surfaces like IFE seatbacks and airport kiosks that most programs have never monetized.
IFE • Kiosks • Loyalty Programs • Partner Ecosystems💰
Financial Services
Wealth management, brokerage, and card platforms with client bases that merchants pay a premium to reach. SmartCXP™ delivers merchant-funded offers matched to client preferences, and gives advisors visibility into engagement to help them do their job better.
Wealth • Brokerage • Advisor Tools • Cards🚂
Rail & Transportation
Passenger rewards programs, station kiosks, onboard screens, and mobile ticketing apps. SmartCXP™ turns each of those surfaces into a commerce channel.
Station Kiosks • Onboard • Mobile • Guest Rewards🏨
Hotels & Hospitality
Loyalty members interact across apps, in-room screens, lobby kiosks, and concierge chat. SmartCXP™ makes each of those touchpoints a revenue opportunity.
In-room • Concierge • Lobby Kiosk • App🏠
Short-Term Rentals
SmartConcierge™ gives every guest a concierge with local recommendations and merchant-funded offers built in. Hosts earn beyond the nightly rate. Platforms earn beyond the booking fee.
AI Concierge • Local Maps • Notifications • Merchant Offers🏗️
Your Enterprise
Any non-retail enterprise with a loyal customer base and digital touchpoints has untapped revenue potential. We can show you where it is.