Your loyalty program.
Inside every AI assistant.

SmartCXP AI™ is Dfinitiv's platform for bringing a brand and its loyalty program into AI assistants such as ChatGPT and Claude. Members can ask questions, shop, book, manage their account, earn and redeem points, and use partner offers inside the conversation, with answers based on their own tier, balance, trips and benefits. Every app is also automatically agent-ready through an A2A endpoint, so AI agents can work with the program too.

Your team describes the experience in SmartCXP AI Forge, which reads your website and builds a working AI app with answers, booking and shopping flows, offer cards and guardrails. You test it in chat on sample member data, then publish it. AI Engine runs it in your private SmartCXP Cloud, and members connect to it from the assistant they already use.

Members can get personalized offers and benefits, search and book through your own commerce and reservation systems, activate offers, join partner programs, redeem points, and pay with a saved card or points. They confirm every important step. Where an assistant does not allow an action, SmartCXP AI™ hands the member off to your app or website to finish.

SmartCXP AI™ builds on what you already have. Most AI apps today stop at discovery, where members browse brand content as guests. SmartCXP AI™ signs members in and brings your loyalty program into the conversation, so answers reflect their status and profile, and they can book, enroll, redeem or buy using their own details and the branded card stored in their program wallet, without leaving the chat. Your existing app can move onto SmartCXP AI™ or run alongside it.

Many first AI apps are discovery only. Members browse as guests, then click out to a website to finish, which fragments the journey and puts the assistant between the brand and its members. SmartCXP AI™ brings the loyalty program into the conversation. Members are recognized with their tier, points and benefits, and can discover, engage and act (book, enroll, redeem, purchase) without leaving the chat. Guardrails, approvals, cost tracking and partner attribution run behind every answer.

Members are starting to use AI agents that act for them and talk to other agents. Every app built in AI Forge automatically gets an A2A (Agent2Agent protocol) endpoint and Agent Card, so AI agents can discover your program and work with its offers, benefits and actions under the same guardrails and approvals, with no extra build. SmartCXP AI™ can also push events such as new offers and expiring points to agents.

ChatGPT, Claude and other leading AI assistants that support connected apps through MCP. Every assistant draws on the same guardrails and knowledge base, and each experience adapts to what that assistant supports.

Yes. SmartCXP AI™ runs on SmartCXP Cloud, which is in live production. Over the trailing 12 months, members generated 100M+ events and 85M+ partner offer impressions, viewed 6.5M+ guides, opened 1M+ partner offers and received 4.5M+ targeted push notifications with a ~99% average delivery rate. ~50% of all members enrolled in partner programs with one tap, members who pay with the card in their wallet average 7+ purchases, purchases span 250+ partner brands, and two in three buyers come back for more. Figures are rounded down.

No. Member data is never used to train any AI model. Each customer runs on dedicated AWS infrastructure that no other program shares, and Dfinitiv is SOC 2 audited.

SmartCXP AI™ connects to your existing loyalty platform, member login, commerce and reservation systems, and partner systems. Nothing is migrated, and those systems remain your source of truth.

Brands with loyalty programs and partner networks, including airlines, hotels, rail, retailers and financial services companies, that want members to reach their services, benefits and partner offers inside AI assistants.

Preview your own brand in AI Forge at forge.smartcxp.com, or book a live demo. Most programs then start with a governed proof of concept on their own data.